122% Return on Investment?
Are you using email in your business?
If not, you are losing money.
Actually, it’s largely the reason your affiliate marketing business is not growing!
Here’s the thing, affiliate marketing is a relationship business.
How many conversations are you having every day with your leads?
If the answer is none, that’s the reason you’re not making sales.
This story will solve that… (You’ll Also Get a Free Gift at The End)…
You Need an Email System
Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $36 of revenue on average.
How many times would you give someone $1 if they gave you $36?
In fact, according to an eMarketer study, the median email marketing ROI is 122%.
That’s four times higher than any other digital marketing channel.
According to 80 percent of professionals, email marketing drives customer acquisition and retention.
In other words, it means more customers will come to you for their needs and stay with you when needs arise again.
Before You Get Leads
Before you start developing an email list you need to know where
you’re going to keep track of all that information.
This means you’re going to need an Email Service Provider (ESP) or similarly, an Email Marketing Software (EMS).
When Choosing an ESP, what’s right for you might be very different
than what’s right for us here at CashFlowMarketer.
Choosing the right platform comes down to a few important points:
1. Cost: Usually the biggest determining factor, your budget
will really help you narrow down which tools are within your
range.
2. Features: Every ESP will have their own unique features, but
some essential features we recommend are: automation,
tracking tools, list management, and reasonable/affordable
options to grow your sending capabilities as your list grows.
3. Deliverability: It’s your job to make sure you are sending
good quality, non-spammy emails to keep them out of the
spam/promotions tab.
However, your ESP will play a part in your email deliverability, so make sure you do your research when seeking an ESP.
Action Item: Do your research and start looking for an ESP! I
recommend checking out Aweber because you can get started for free (without sacrificing features & deliverability).
Identify Your Audience
In order to acquire leads, you need to know who your target audience is.
We’ll briefly cover that here in this lesson.
And if you’re looking to dive deeper into this subject, I recommend you download & fill out our Avatar Identity.
It will help you discover who your target audience is and how you can further understand their mindset and create content that will help them solve their problem.
The first step in building that target audience is by defining “them,” the customer, as much as possible.
As you literally build your ideal customer, there are some key points to keep in mind.
There’s no research requirement to begin this avatar, you can start it with little to no knowledge about your customer.
Though that doesn’t mean you can skip the research.
It’s in both yours and the customer’s best interest to better understand the key components of the avatar identity.
Such as:
- Customer demographics
- Key motivators and
- Before/after states
Action Item: Start building your Avatar Identity with your
current knowledge now.
Focus on who exactly they are, so you can expand on intricate details that are important to understand before they make the first purchase.
Free Email List Builder Execution Plan
To finish building your email system that can generate 122% (or higher) returns…
Get your FREE Email Execution Plan…
Reply to This Story to Get Access to it Quickly.
With gratitude,
Steven Droege
