Affiliate Marketing for Real Estate

Steven Droege
5 min readDec 21, 2022


A mansion displaying the power of combining real estate and affiliate marketing to make money online

Are you ready to enter one of the world’s most valuable markets, one involving billions of dollars in transactions each year?

Real estate affiliate programs are a great way to generate income online.

Real estate companies have some of the best opportunities available with affiliate marketing.

In fact, they already have a lot of money invested in their websites (some realtors invest thousands or even millions of dollars).

So, they want YOU to promote the traffic that’s coming through those websites; that creates a win-win situation for both parties (affiliate marketer and website owner).

Real Estate Companies Offer Affiliate Programs for Several Reasons

Affiliate marketing is an effective way to reach a new audience and is cost-effective.

They leverage affiliate programs to increase sales, brand awareness, website traffic, and loyalty.

Real estate agents are always looking for ways to expand their business by attracting new customers.

So, they’re often happy to work with an affiliate program that will help them do this (on a smaller budget than other forms of advertising might require).

Affiliate marketing is also outstanding for real estate companies to attract new agents.

Working with an affiliate program can be a good way for a company to offer its agents additional support and resources, which will help them build their business faster than if they’re on their own.

Affiliate Marketers Advertise For Real Estate Businesses

They don’t own the website they’re promoting or its content, but they have a special relationship with it.

Affiliates are paid based on their performance and earn anywhere from $0 to tens of thousands per month in commissions.

But, it depends on how many customers they refer through their affiliate link (the link directing potential customers to your site).

If you’re thinking of becoming an affiliate marketer, there are a few things you need to know.

I’ll cover the basics here, but if you don’t already have some experience in online marketing or sales, I recommend reading this primer on affiliate marketing first.

Who Can Be an Affiliate?

You can be an affiliate marketer if you have a website or blog, want to make money online, and are willing to put in some effort.

It’s also helpful if you like working with people and helping them find solutions to their problems.

Real Estate Affiliate Marketing is a Win-Win Situation

Real estate affiliate marketing is a win-win situation because it benefits both parties involved: the real estate company and affiliates.

Real estate companies benefit from increased traffic and sales, which can lead to more money in their pocket.

They also profit by starting a relationship with an affiliate who will likely share their positive experience with friends or colleagues.

This win-win leads to even more potential business opportunities for them!

Affiliates benefit from a commission on sales made through their sites, so it’s a simple path for them to make some extra cash (and who doesn’t like getting paid?).

There Are Several Types of Real Estate Affiliate Programs

There are three main types of affiliate programs with specific advantages.

The most common is the pay-per-lead program:

This program pays you for every lead that you generate for the company.

You earn a percentage of whatever sale the customer makes with the company in question — usually 2%-10%.

The second type is pay-per-click (PPC) programs:

Which reward your efforts with a small amount per click on an advertisement that leads to an actual purchase by a user who clicks through it on your site or blog.

These get placed anywhere online where relevant content about real estate exists: social media sites like Facebook and Twitter, websites like or Zillow, and even real estate blog articles across numerous websites!

The third type is pay-per-sale programs:

These reward you for every sale made by a user who clicked on an advertisement that led them to purchase something from the company in question.

Pay-per-sale programs are generally less common than the first two types, but they can be very lucrative if done correctly.

It’s Vital to Find The Right Fit For You

  • You should also find a program that fits your niche.

For example, agents specializing in leasing commercial properties will not use the Affilorama program.

However, if you sell homes and condos to families with young children, the Wealthy Affiliate program may be an excellent decision to start affiliate marketing.

  • Another important factor is looking at the commission structure of each affiliate network.

Some networks pay higher commissions than others, and you must consider it when choosing which website(s) to promote on your landing pages.

  • You’ll also want to look at terms and conditions before signing up with an affiliate network or placing them as an approved vendor on your site (if applicable).

Many programs pay their affiliates (even if they don’t make sales)!

It is unfair to affiliates who do their job well by driving traffic but aren’t rewarded for it because they didn’t convert anyone into customers without spending money themselves first.

Real Estate Companies Offer Excellent Opportunities to Affiliate With Their Websites, Which Can Generate Substantial Income For The Marketer

Affiliate programs are a hot topic because they convert at a high rate, some as high as 50%!

You see its raw power when you compare it to other forms of marketing like PPC (Pay Per Click), where the conversion rate is typically in the 3–5% range.

Even though there are a lot of affiliate programs out there that have great offers, but not all of them are worth your time.

If you are looking for a program that will generate significant income, then the following companies are for you…

These companies have great offers and conversions, so you can expect to make some cash from them!

The first program on the list is Clickbank:

  • It is one of the oldest affiliate marketplaces (over 20 years old)!
  • Clickbank has some of the finest high-paying products to promote.
  • Their vast selection of products guarantees you will never run out of things to promote. Plus, millions of people trust them all over the globe.

Next up is JVZoo:

  • You can Instantly connect your business with millions of paying customers and the top performing affiliates.
  • Getting affiliates to promote your offer is the fastest way to get more eyeballs on your site and to start making more sales.
  • JVZoo streamlined the entire process, allowing you to add affiliate programs to any offer (FAST).

The Final Word

I hope this post has helped you understand how the real estate industry and affiliate marketing can be powerful parts of your business.


Affiliate marketing is a crucial resource for real estate professionals and businesses who want to earn money without spending time and energy on product creation or fulfillment.

Keep in mind that while there are some big players in this space (like BigCommerce) and smaller companies offering great platforms with fewer resources required from their users!

If you want to learn more about affiliate marketing, check out my site at and follow our business page!